Danielle Simmons is a content and social media strategist based out of sunny San Diego. Her love of writing started at a young age and only grew as she got older. After a few years in influencer marketing, she pivoted her career to traditional marketing.
She started a successful blog, A Crafty Spoonful, a little over 10 years ago and grew a following on social media while learning the ropes of influencer and affiliate marketing. After 5 years, she started working on the other side of the field at an influencer marketing agency. Today she is a content and social media manager for a digital marketing company where she is responsible for the development and execution of content strategy.
Everyone has a story to tell. Let Danielle tell yours.
Manages content marketing strategy including developing, optimizing, and implementing trigger and nurturing campaigns and integrating with Pardot and Salesforce with the goal to increase speed from MAL to MQL, then nurture them to sales-ready status.
Full-time family and lifestyle blogger focused on content creation and brand partnerships related to family, parenting, food, healthy living, crafting and entertaining. Built a large following on social media and steady traffic to the website through SEO strategy.
Managed a community Facebook group to help increase knowledge in the best social media and influencer marketing practices and how to run a profitable blog. Responsible for engaging, supporting, and inspiring group members by responding to questions and fostering a responsive environment.
Performed day to day execution of influencer campaigns including correspondence with influencers directly relating to the campaigns. Responsible for social media management for the company’s Twitter and Facebook channels and moderation and growth of the company’s Facebook group. Targeted and worked with experts in the social media and blogging fields to help teach educational classes to our network to increase knowledge of various platforms.
Performed day to day execution of the campaigns including posting blog opportunities within the Social Fabric community, preparing campaign instructions, and assisting with participant selection. Handled correspondence with the bloggers directly relating to the campaigns. Responsible for evaluating all campaign content to ensure it meets Collective Bias and client expectations.
Danielle uses her love of photography and videography to share her stories visually. She's used Premier Pro, Final Cut Pro, and iMovie to edit videos.
With the help of analytics and SEO tools, Danielle has had success in executing content strategies that get results. From social media to content downloads to email marketing campaigns, Danielle has a vast knowledge of various tools utilized in content marketing.
Whether it's Google Analytics, Facebook Insights, open rates, or click through rates, the proof is in the numbers. By being able to run a campaign, analyze the results, and make adjustments as needed to meet the campaign goals.
Wordpress is Danielle's preferred platform for content management. She has been working with Wordpress-based sites for over 10 years. With her experience in Wordpress also comes basic HTML knowledge to help with quick edits and design tweaks.
From subject lines, to calls to action, to landing pages built for conversion, Danielle runs email marketing campaigns to help increase leads and move prospects through the funnel.
By understanding which audience is on each platform, Danielle can create a social media strategy that speaks directly to the ideal follower. Danielle curates and creates content for social media not only to increase traffic but build engaged audiences.
Danielle loves sharing her knowledge of digital marketing through informative articles and resources provided to iMatrix clients through the corporate blog.
As an iMatrix client, we want you to take full advantage of the communication applications available to you in the iMatrix Portal Dashboard. In this article, we’ll dive into the various applications used to communicate with your patients and clients including contact lists, ecards, and newsletters.
Far too often, individuals and businesses believe they can have the same impact if they create a website using a drag and drop solution versus investing in a company that specializes in veterinary websites. However, there’s more to building a website and creating a design than just adding images and text to a page.
Connecting patients and doctors should be easy in this technology-driven world. Being able to provide a personalized experience for your patients can set you apart from your competitors. With Patient Portal, your patients can check in on their health information all within a secure portal account accessible through your website.
On A Crafty Spoonful, Danielle writes everything from delectable recipes to sharing DIY tips around the home and garden, what she's crafting and more.
With small children, it’s hard to use the ready-made kits on store shelves. Their little hands just aren’t ready for holding those thin wire holders and spoons can sometimes be harder to control. So we set the spoons aside and let the kids have fun with these few suggestions!
The perfect intermediate project to get your kids involved in woodworking, these DIY birdhouses are a great way to spruce up your yard.
These homemade instant pot tamales are the perfect way to use up leftover turkey! Paired with rice, beans, and buñuelos for dessert, our whole meal could take less than an hour to prep and make instead of the full day of cooking it normally takes.
If you are in need of a content strategist who thrives in a fast paced environment and carries a unique variety of skill sets, I would love to hear from you!